How I came to be on a Lite n Easy ad

4 Aug

It’s been a very strange week. Every time I watch the Olympics or Masterchef I am confronted with a TV ad featuring me (!) and my weight loss story. Here’s how it came about…

About twelve years ago I met a really hot, fit, older man. He cycled for two hours a day and was always dirt bike riding, jet skiing or mountain climbing. Then there was me. I was a tired, over weight breakfast radio announcer. I’d put on heaps of weight since getting my dream job and was too tired to lose it. I’d never had to lose weight before. How did I get so fat so quickly?

He still liked me. He saw something in me I suppose. When I ask him what he saw in me he says I was cute and he liked my personality. Anyway…

For the first time in two years I was motivated to lose weight. I wanted us to be a matching pair. I started looking for a weight loss program to help me and they all involved hundreds of dollars up front or meetings. I turned to Lite n Easy instead.

I was getting up at 3.30am for work and was exhausted. I needed it to be affordable and easy. It was and it still is.

I lost weight so quickly my radio c0-host thought I’d developed an eating disorder. It was just that I was eating good food, not too much and doing a little exercise. I was young. I was twenty-three. My body wanted to be slimmer. It worked so well. I went from 74 kilos to 58 kilos. For the next four years I floated between 58 and 56. We had so much fun during that time. I could keep up with him. Weekends were spent rollerblading and getting out. We ate great food but Lite n Easy had taught me about portion control so I was able to maintain my weight.

Then at 27 I fell pregnant. I put on weight quickly. My body lost no time in packing on the kilos as I floundered through nine months of anxiety with everyone around me telling me to stop dieting and start eating for two. In reality while pregnant the body only needs around two extra pieces of toast during the last trimester. I should have been more careful.

I put all the weight back on and after I arrived home went straight back on Lite n Easy. It worked just as well as it did the first time.

I fell pregnant again four years later and then two years after that. Each time I put on a bit of weight and Lite n Easy helped me get it off.

So for the past twelve years I’ve either been on a full Lite n Easy program or had some of their frozen meals in my fridge.

Two years ago I was on their website placing an order when I noticed a competition to win a Nintendo Wii. I really wanted to win one for my nephew so I sent in a before and after photo and told them my story. I didn’t win the Wii but I was asked to attend a photo shoot for their website.

Two years later they asked me to attend another photo shoot and a week after that they asked if I’d like to be in their new TV ad. Hell yeah!

It’s so fun to see the ads because I can see how I look to other people and three kids later and it ain’t that bad!

That’s my Lite n Easy story. Lite n Easy worked for me. I believe all diets and weight loss programs work – if you stick to them – and the trick is to find the one that works for you.

Most of us struggle with our weight and we are all in it together. Do your best and do whatever works for you. And don’t forget that no matter what you weigh, you are lucky. You have arms and legs that work, you aren’t sick, you are blessed to have enough food to eat each day. You are already a ‘success story’. If you’re happy then that’s all you can ask for. If you feel like you need to lose weight for your health or to keep up with your kids or just to feel a little better in your jeans, choose what works for you and go for it!



5 Responses to “How I came to be on a Lite n Easy ad”

  1. Jac August 25, 2012 at 11:20 pm #

    I’ve been on every diet under the sun except Lite n Easy! Reading this has made me want to try it!


    • joabiadmin November 15, 2012 at 8:03 am #

      It is the best. I have just started it again now because I have put on a few kilos thanks to heaps of uni work. It is so delicious. The summer menu is out. x


  2. Snoskred October 29, 2012 at 4:32 pm #

    What I like about the ads – now that I’m in my second week – is that the people in them are telling the truth. You do feel good about what you are eating, and it does work.

    I’m blogging about my lite n easy experiences over at my blog, complete with food photos, for anyone wondering what the food is like.

    Thanks for putting yourself out there like that – it is because of the ads that I signed up. I think the service provided is excellent.


    • joabiadmin November 15, 2012 at 7:58 am #

      Thanks. I’ll check it out. I am on the summer program for four weeks because I have put on a few kilos during my uni work this semester. Its good to blog it because it makes it less likely we’ll stuff up. How are you going? x


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